Platon Marlafekas was born in 1972 and he has studied Computer Programming – Analysis and Marketing. He took over the company’s administration along with his brothers in 1989 and led Loux ever since to the 2nd place in the sector’s market share, with an international presence in 27 countries and numerous distinctions, such as “Top Superbrand” and “Most Famous Greek Product”.

He is President of Achaia Chamber of Commerce and Industry while he represents the Chamber of Achaia at the European Parliament within the European Parliament of Entrepreneurs of the European Chambers since 2016. Since 2015 he is President of the “Management of European Programs of Western Greece. He is also a founding member and member of the Board of Directors of the Initiative “ELLA-DIKA MAS”, while he was member of the Board of Directors of the think tank called R.E.V.M.A. In addition, he has served as Vice President of the Board of Directors of the Mediterranean Beach Games which held in Patras in 2019. In February 2021 he took over the presidency of the Regional Chamber Council of Western Greece and later he was elected President of EFEPAE (Intermediate Body of the Competitiveness / Entrepreneurship Business Program).