Prokopis K. Theodoridis is a Professor of Marketing at the School of Social Sciences of the Hellenic Open University and, since September 2024, he has been serving as the Dean of the School of Social Sciences. He graduated from the Technological Educational Institute of Piraeus with a degree in Business Administration and Organization. He further advanced his studies at the Athens University of Economics and Business, culminating in a PhD from the same institution. He holds an MSc in Marketing from the University of Stirling, UK.

At the Hellenic Open University, he is the coordinator of DEO23 “Marketing I” in the undergraduate program “Business Administration” and in the module DMD65 “Marketing of Public Sector” of the Postgraduate Program “Public Administration and E-Governance – DMD.

He had been associated with the University of Patras since 2008, serving in various capacities within the Department of Business Administration of Agricultural and Food Products. His roles included Head of the Department and Director of the “MBA – Food Business Management ” and the “Agri-Food Business Management” laboratory.

His research focuses on consumer behavior, marketing and sustainable development, artificial intelligence and marketing, and internal marketing. He has presented his research at numerous international conferences and has published in several peer-reviewed journals. He is a member of the Greek Marketing Academy, where he served as Secretary from 2014 to 2023, and he is also a member of the European Marketing Academy (EMAC).