Yiannis Georgakellos started his career at Athenian Brewery in 1998, taking positions in various departments of the company such as Marketing, Sales, Logistics and Production. The Commercial department was the one that won him over, where among other things he took over the positions of Trade Marketing Manager, Customer Care & Sales Services Manager, and Marketing Manager Innovation, Media & Sponsorships leading the agenda of innovation and new launches. Since October 2018, he has held the position of Marketing Manager for Greek Brands and Innovations, working together with his team on the new advertising campaigns of ALFA and MAMOS.

 He took over the position of Director of Communication & Corporate Affairs in July 2019.